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The name Everlast is synonymous with boxing although the company started out as a swimwear manufacturer in the Bronx in 1910. Seventeen year-old Jacob Golomb the son of a tailor and an avid swimmer was dissatisfied with swimsuits of the time that barely lasted a season and began making suits that he guaranteed would last for a full year. He proudly gave them the name EVERLAST and although the swimsuits did not last throughout history. The name Everlast is synonymous with boxing although the company started out as a swimwear manufacturer in the Bronx in 1910. Seventeen year-old Jacob Golomb the son of a tailor and an avid swimmer was dissatisfied with swimsuits of the time that barely lasted a season and began making suits that he guaranteed would last for a full year. He proudly gave them the name EVERLAST and although the swimsuits did not last throughout history.